EnglishOur Proud Heritage True to Our Roots, Since 1974
This week, New Zealand's natural health brand Comvita celebrates its 45th anniversary brand birthday. As the leading brand in Manuka honey, Comvita has been adhering to the brand concept of “connecting the beauty of nature” since its inception, and is committed to protecting pure natural resources and bringing natural and healthy products to the hands of consumers around the world. Today, 45 years later, Kang Wei is still at the beginning, using high-quality standard technology to provide people with pure and natural products.
Ideal collision, initial germination
In 1974, the founder of Comvita's brand, Claude Stratford, 65, and Alan Bougen, 25, met. Although the two people live in different eras, they have the same pursuit of natural health. The two people who share common values and ideals, in a simple way to benefit humanity by producing products that are close to nature, they are in a small village in Paengaroa, New Zealand's Bay of Plenty. Paengaroa started and started their life of making pure honey.
In the early years of beekeeping, the two launched a series of products such as honey, pollen, propolis, cough syrup, honey skin care products in the small basement of Crowder. Every morning, they use a hand-operated extraction device to make honey-made products. In the afternoon, they put the smoker and beehive on the truck, and go to the remote virgin forest to keep a bee. They often go home after the sun sets. Whether it's the process of getting along with bees or extracting honey, Allen and Claude have realized the importance of respecting nature from the very beginning. Only by keeping the product close to the natural state and reducing the processing as much as possible can the consumer truly enjoy the essence of nature. The brand name "Comvita" comes from the Latin word "com vita", meaning life and vitality. Thanks to the market's recognition of Claude's previous natural products business, Conway quickly became one of New Zealand's small and healthy health food markets. Comvita is known for the purity, quality and integrity of its products.
Protecting the land and the bees, Conway still has his heart
Following the founding principles of the brand “Let the Earth be a little better than when we first met it”, Comvita has been working to improve New Zealand's ecosystem since its inception. At the six-hectare headquarters where Claude and Allen first started, Conway planted more than 40,000 native species that benefited bees. In addition, the brand has planted more than 2 million Manuka saplings in remote areas of New Zealand and ecologically rehabilitated all possible areas. Comvita understands the habits of bees and continues the founder's beekeeping art. Whether it's checking the hive on the warm northern slopes or harvesting honey in the dense jungle of Hawke's Bay, it follows a series of natural laws. From the use of soft wooden beehives, careful packing and slow moving beehives when working with beekeepers, to the use of a smoker to soothe bees while checking and harvesting honey, Comvita insists on disturbing the nature of the bees as little as possible. Behavior, let them maintain a happy mood.
Scientific process guarantee, drip transfer
Today, 45 years later, Comvita still adheres to the brand's creed. Comvita has New Zealand's most advanced hive management system, helping beekeepers track and record more than 35,000 hive across the country. Each hive has a unique bar code, and the beekeeper scans the bar code to record the health and yield of the hive, surrounding terrain and other information. This information is sent to the database to help the brand track the whole process of honey from leaving the hive to the global consumer community.
Comvita only selects New Zealand's purest pure land for hive, and cites the AMS supply chain system to record every step from beekeeping to finished product, ensuring that the product is the purest and highest quality Manuka honey. What's more, Comverse has its own laboratory and a number of third-party independent laboratories that use high-quality standards and cutting-edge scientific analysis techniques to detect and analyze raw materials and finished products to ensure every drop of the meringue obtained from the apiary. Card honey is a quality honey that has been controlled with strict quality.
Comvita embraces the vision of making the world a better place and will continue to protect the land and use the power of nature to give people a healthier and more vibrant life. On May 21st, consumers can pay attention to Kangwei's official WeChat and Weibo accounts and Tmall stores, participate in the brand's 45th anniversary special promotion, and win a healthy gift for themselves and their loved ones.
About Comvita
Since its founding in 1974, Comvita has followed the laws of nature. Whether the raw materials come from the sea, the land or the hive, the way we get high quality natural raw materials comes from our commitment to protecting pure natural resources. Then, Conway passed the high quality standards and the world's leading scientific research to maintain the efficacy of the product.
This is Comvita's ingenious, trustworthy, natural and healthy way of health. Because when people reconnect with nature, people have all the elements to enjoy a healthy, happy and energetic life.
